- New!-
Rom Gayoso, PhD.
How to Win in Every Scenario
This book is about a business research technique called “Scenario Planning”. Scenarios were originally created in the 1960’s for defense purposes; later on they were adopted by private enterprise with exceptional results. Nowadays they are also used for public policy.
In this book you will learn the theory behind Scenario Planning, walk through three public policy examples and learn the process steps to build your own scenarios. This book will show you how to use both qualitative and quantitative inputs combined into a method designed to help you envision the future and win in every scenario. Go forth and win!
Brilliantly written with a very interesting concept
Sarah Holloway - Indie Book News & Reviews
Useful read if you are involved in any business
Alan Page - Book Blog
Changed my decision making process
R. Blaisdell - Parakeet Book Reviews
Rom has always been my “go to” guy on econometric analysis and advanced analytic modeling
JP Leblanc - Finance Director, Oracle
In his must-read for all strategists and analysts book, Rom Gayoso presents a thought provoking, well-researched, honest, and novel scenario approach to tackling complex and diverse political, public, and social policy challenges; all while providing the reader with interesting facts and profound insights into world leaders’, organizations’, and even entire countries’ thought processes.
Dr. Anthony Liuzzo - Director Arizona Business Programs, Jay S. Sidhu School of Business
Five Stars: A humanistic presentation of Scenario Planning -- well done!
Dr. Paul Thomas - Chief Economist, Intel Corporation
Whether you are looking to solve a specific complex business problem or have a need for a systematic way to solve a range of challenges, Rom Gayoso's book, 'How to Win in Every Scenario' offers a highly thoughtful approach to finding superior solutions for any scenario.
Lorna Fitzgerald, PhD.